Humor And How Does It Affect Brand Imaging, Interpersonal...

Section One: Humor is an interesting and diverse topic, especially when applied to the subject of persuasion. How it affects brand imaging, interpersonal communication, and overall perceptions of persuaders. Humor is unique in the sense that it is highly subjective. This subjectivity makes it a very tricky tactic to use in either advertisements or interpersonal persuasion. Humor has a very fluid definition that can vary by culture, gender, age, and religion. This essay will look into the history of humor in human culture, what the psychological effects of humor are on people, how advertisers use these psychological effects to influence consumers and create positive brand image. It will also discuss the proper use of humor and important factors to take into consideration. Finally the use of humor in interpersonal persuasion as well as how humor factors into creating a charismatic image of a presenter. While there is a limited number of resources that have done extensive studies on the topic of humor in persuasion there was a large push for this information in the late 80’s and early 90’s. Part of the difficulty with getting scientific data on the subject of humor is due to the subjectivity of humor. It is difficult to perform a test with experimentation that will be considered humorous by all of the participants. It is also difficult to interpret the results because of this. While the subject is slightly lacking in proper research it is still an important aspect to considerShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesIndividual 2 3 4 5 6 7 8 Diversity in Organizations 39 Attitudes and Job Satisfaction 69 Emotions and Moods 97 Personality and Values 131 Perception and Individual Decision Making 165 Motivation Concepts 201 Motivation: From Concepts to Applications 239 3 The Group 9 10 11 12 13 14 15 Foundations of Group Behavior 271 Understanding Work Teams 307 Communication 335 Leadership 367 Power and Politics 411 Conflict and Negotiation 445 Foundations of Organization Structure 479 v vi BRIEFRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pages2. Interaction between the Leader, the Followers the Situation Cohen †¢ Effective Behavior in Organizations, Seventh Edition 11. Leadership: Exerting Influence and Power 94 94 Text Palmer−Dunford−Akin †¢ Managing Organizational Change 2. Images of Managing Change 121 121 147 147 Text 3. Why Organizations Change Text Cohen †¢ Effective Behavior in Organizations, Seventh Edition 14. Initiating Change 174 174 Text iii Cases 221 221 225 The Consolidated Life Case:Read MoreFundamentals of Hrm263904 Words   |  1056 PagesDesign Cover Credit George Hoffman Lise Johnson Sarah Vernon Amy Scholz Laura Finley Dorothy Sinclair Sandra Dumas Susan McLaughlin Kevin Murphy Laura Ierardi Allison Morris Hilary Newman mb editorial services David Levy  ©Michael Eudenbach/Getty Images, Inc. This book was set in 10/12 ITC Legacy Serif Book by Aptaracorp, Inc. and printed and bound by Courier/Kendallville. The cover was printed by Courier/Kendallville. This book is printed on acid free paper. Copyright  © 2010, 2007, 2005, 2002Read MoreProject Mgmt296381 Words   |  1186 PagesConflict management 9.3.2.6 Recognition and awards Defining the Project 4.1 Project charter 5.1 Gather requirements 5.2 Defining scope 5.3 Creating a WBS 5.4 Tools and techniques 6.1 Define activities 9.1.2. Responsibility matrixes 10.1 Communication planning (.2.3.4) [App. G-4] Chapter 12 Outsourcing 12.1.1 Procurement requirements [G.8] 12.1.2.3 Contract types 9.4.2.3 Conflict management 12.2.7 The art of negotiating 12.2.3.5 Change requests Chapter 13 Monitoring Progress